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5 Emerging Trends from Mobile World Congress 2017

Posted by Asentinel Marketing on 3/15/17 10:58 AM



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Asentinel made a splash this month at Mobile World Congress by demonstrating how our automation and expertise solves complex telecom spend challenges. At the world’s gathering for everything mobile, our team met with clients and partners from 38 countries.

MWC’s 2017 theme was The Next Element, and it certainly delivered that. Here are five emerging trends we gathered from the event:

1. The Coming Generational Shift to 5G

5G will change the way we use the internet. At MWC 2017, the chip makers, device manufacturers, and carriers all featured how they’ll get us to a 5G solution. With Intel and Qualcomm introducing 5G modems and carriers reporting tests over 1,000 times faster than the current US 4G average, consumers will be streaming 8K virtual reality content before long. The low latency of 5G will also help self-driving cars operate with each other and transportation infrastructure.

But 5G also raises the stakes for businesses to deliver this content. Expect increasing demand for fixed-line telecom and Content Delivery Networks to meet the rising consumer expectations of 5G.

5G technology is anticipated to standardize sometime between 2019 and 2020, giving enterprises just enough time to get control of their telecom today and start planning for the next wave.

2. Thinking Fast and Thinking Low: The Emergence of LPWAN

The IoT Pavilion at MWC was filled with new solutions adopting Low-Power Wide-Area Networks (LPWAN). The lowering cost of LPWAN devices and carrier services mean businesses could soon find themselves managing millions of connected devices serving their enterprise.

With systems that combine LPWAN, sensors, and machine vision, using people to track and “sense” things happening is often more expensive and less reliable than having technology do it. As a result, LPWAN applications are appearing in the most unexpected of places: connected cows, connected trash cans, and even connected mouse traps.

Carriers like SK Telecom (Korea) and KPN (Netherlands) have rolled out nationwide LPWAN coverage in their home markets. Along with significant coverage in France and the US, the technology is ready for adoption by businesses. But enterprises adopting these technologies must have systems and policies in place that simplify and scale the inventory and lifecycle management of these devices and services.

3. Retailers Put Stock in Mobile

Mobile continues to empower more places in the enterprise, and exhibitors showcased many of their mobile solutions for business operations. Retailers, for example, are battling their online-only e-commerce competitors for the consumer’s share of wallet.

They know they must not only use mobile to be more efficient and cost competitive but also to help them compete on the customer experience.

SAP demonstrated their solution, developed in partnership with Apple, to personalize the shopping experience for customers. Store clerks use a savvy combo of tablets, sensor-enabled shelves, digital signage, and data intelligence to recommend related products to the customer. The result is a customer experience that combines many of the advantages of both online and in-store retail.

As mobile continues to find more applications in business operations, it becomes critical for enterprises to get scalable control of the entire lifecycle of the devices and services: orders, inventory, change management, invoice processing, cost allocation, payment, and recycling.

4. Securing the Future

Not only were new security-focused smartphones introduced at MWC, Dark Matter, a cybersecurity company, demonstrated their interactive threat analysis simulator with telecom playing a major role.

In their simulation of the city of Abu Dhabi, Dark Matter pinpointed telecom infrastructure as one of the most important components of their threat analysis. The analysis revealed that any impact to metro telecom critically delayed crisis responsiveness.

Having realistic threat simulations requires accurate inventory data of devices and their context (such as device type, application, geolocation, and assigned personnel). This is a core capability of Telecom Expense Management software, making a TEM system is a must-have for enterprise telecom governance, risk management, and compliance.

5. A Classic Slivers its Way Back

Snake fans rejoiced when Nokia unveiled a throwback of their classic 3310 mobile device. Nokia sees the low-cost 3310 as a lifestyle device that professionals can take on holidays and extended time away from the office (instead of a smartphone). As these devices tend to use less data, a Managed Mobility Solution can proactively recover unused data, make sure a 3310 user away from the office is on a less expensive plan, and lower the TCO of your enterprise mobile deployment.

Mobile World Congress 2017 was an event to remember, and we hope to see you there next year.

Topics: (TEM) Telecom Expense Management Solutions, Mobile World Congress, Tech Trends

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